Work with us
Let’s build a plan for your school.
One program gets you everything you need to launch. Add only what you want, and we’ll send a proposal built around your enrollment goals.
What’s included
Everything you need to launch and keep improving.
No tiers to compare and no menu to decode. Every school gets the full program, because great ads only work when the story, creative, and tracking all work together.
Story & strategy
- We dig into what makes your school unmistakable and how your dream families talk about what they want
- Campaign messaging and hooks built from your real story
- A campaign plan tied to your enrollment goals and calendar
Kickstart creative
- A hero video (event, testimonial, or brand), cut from your footage
- Variant cuts with alternate hooks and lengths
- Statics and a carousel
- A full set of ad copy, plus every ad sized for feeds and stories
Ongoing creative
- New and re-cut ads whenever the data says it's time
- Refreshed hooks and copy on proven winners
- On-demand event support: ads for open houses, shadow days, info nights, and coffees, built around your calendar
- Planned so one season of footage lasts the year
Campaigns & tracking
- Facebook, Instagram, and Google Ads, set up and managed every day
- Audience targeting, including your prospect and alumni lists
- Comment monitoring and moderation on every ad
- Landing page copywriting for your existing pages
- Inquiry tracking, set up and verified before launch
- Up to one hour of correspondence with your website or enrollment vendor
- A live dashboard customized to what your team needs to see, plus a bi-weekly written report
Six-month minimum: a two-month Kickstart plus four months of management. Ad spend is separate and paid directly to Google and Meta.
Build Your Custom ProposalEvery two weeks
Your dashboard, not a monthly PDF.
Every two weeks, you get a live reporting page at your school’s own address, plus a written update on what happened and what we’re changing. No login, no attachment to find, no waiting until month-end.
Built around you. We customize your dashboard to what your team actually needs to see, within reason: results by grade, by event, or side by side with your own enrollment numbers.
- Verified cost per inquiry, reconciled against your own form data
- Form results: how many families reached your forms, and how many filled them out
- Period-over-period comparison on every channel
- Written analysis and next steps: what happened, what we're changing, and what we need from you
- Data health monitoring, so we know if a connection breaks before you do
Next steps: Shift budget from the 6th-grade awareness ad to the shadow-day static, which is converting at half the cost.
Proof, not guesswork
Most school ads can't tell which families they brought in. Ours can.
On a free 20-minute call, we’ll look at your website and enrollment system and show you exactly how we’d track every inquiry, from first click to submitted form.
Rather talk it through?
Book a 30-minute call. We’ll learn about your school, your enrollment goals, and what’s on your calendar, and tell you honestly whether we’re a fit.