Meet your School Storytellers.

Storyteller & Strategist

Emily Cretella

Emily leads the story side of every School Storytellers partnership. She digs into what makes your school unmistakable, finds the words your dream families already use, and shapes the hooks, headlines, and creative concepts that make a parent stop scrolling and think, “That’s exactly what we’re looking for!”

Emily is also the founder of Cursive Content, where she’s spent 20+ years helping independent schools define their core story through her Master School Story Framework. Every campaign draws on that strategic story work, so your ads sound like your school and no one else’s. School marketers call her their best business friend.

“The first time Emily and I met on Zoom, it was like ‘You had me at hello.’ Within days, she sent me something she wrote that showed she had been listening. She just inhaled all of what I said. I honestly cried when I read it.”Beth Coyne, Head of School, Lauralton Hall

Creative & digital strategist

Janet Hoang

Janet is the creative and digital strategist behind every School Storytellers campaign. She makes your ads (videos, statics, and carousels), runs them on Facebook, Instagram, and Google, and builds the landing pages, tracking, and live dashboard that show exactly which ads brought families in.

Outside of schools, Janet works with consumer brands through SelfMade, a creative agency for brands advertising on Meta. That means your school gets the same testing and tools SelfMade uses to manage $44 million a year in ad spend.

“Janet, I appreciate that you’re so nimble with all of this.”Marjie Murphy, Associate Head of School, Josephinum Academy

“With all this Facebook and Google stuff, I’ve realized I could never do what Janet does. She’s quick.”Shania Gagnon, Marketing & Communications Manager, Josephinum Academy