New Instagram Update = New Opportunities
(and New To-Dos) for Your School’s Organic Social
Starting July 10, 2025, Instagram is rolling out a major change:
Public posts from business and creator accounts will be searchable on Google.
Yes, you read that right. Your school’s Reels, posts, and videos might now show up in Google results when families search for schools like yours.
This is huge for your organic reach…
…but it also means you’ll need to be more intentional than ever about what you’re posting publicly.
Here’s what this means for your school:
✅ More chances for prospective families to find you—without paid ads
If your Instagram content is optimized (hello, captions and alt text!), your posts could now show up when someone searches “best private schools near me” or “STEM elementary school in Atlanta.”
✅ Longer shelf life for your posts
Before, your posts faded away after a few days. Now, they might live on in search results—months or even years later. That’s great… if your content ages well.
⚠️ But beware of “context collapse”
A post that made your current families laugh or nod along might land differently when it shows up on Google out of context. Think: sarcasm, niche jokes, or outdated promo posts.
What to do now:
Audit your recent posts. Archive anything that wouldn’t make sense to someone meeting your school for the first time via Google.
2. Refresh your caption strategy. Add clarity and keywords where you can. Make sure your posts make sense to someone seeing you for the very first time.
3. Start thinking like SEO meets storytelling. Keywords in alt text? Helpful. Hashtags with real strategy? Also helpful. Evergreen, authentic storytelling? Always.
Want to stay searchable and strategic?
We can help you tighten up your school’s Instagram content and captioning strategy, so your story doesn’t just get seen… it resonates.
Let’s make sure your next Reel works just as hard as your homepage.
Want support on this? Hit reply or reach out for a free content strategy call.
Instagram isn’t just social anymore, it’s searchable.
Let’s help your dream families find you.
